About GoodKarma
GoodKarma is a full-stack ecommerce agency for lifestyle brands, based in Amsterdam and working globally. We run one unified strategy across acquisition, platform and conversion, and retention, with specialists in every seat working from the same plan. Our clients range from international A-brands to fast-growing local names: Rituals, Stanley, Albelli, Daily Paper, Filling Pieces, Daily Paper, AG1, Mercer, Anna+Nina, Colourful Rebel, Love Stories and more.
Why work with us
We're a tight-knit team in a brand-new office in De Baarsjes, with a garden and real benefits:
- Daily healthy warm lunch, snacks, matcha and speciality coffee
- A personal development budget for courses, events and conferences
- Hybrid working: office, home or abroad, in consultation with your manager
- Team events, at home and abroad
- The chance to help build a leading ecommerce agency
The role
We're looking for an experienced SEA specialist to lead Google Ads growth for some of the best lifestyle brands in the Netherlands. You'll own strategy and execution across Search, Shopping, Performance Max and YouTube, and help guide the members of your SEA team.
Our marketing is technically sound and high-performing, and it's also creative and worth watching. Growth here isn't siloed. You'll work closely with creative strategists, email marketers and ecommerce managers, not just the performance team.
Your day to day
- You are a client lead who own the SEA growth strategy and media plan for your clients, optimising toward agreed KPIs and targets.
- Design, build and manage campaigns across Google's channels: Search, Shopping, Performance Max and YouTube.
- Manage and support the SEA team members you work with.
- Safeguard account health: spin up a Google Ads account from scratch, set up enhanced conversion tracking, and build and optimise product feeds in Channable.
- Run a structured testing process. Form hypotheses, validate them, recommend optimisations.
- Do keyword, CPC and location analysis, and advise clients on market and product opportunities.
- Brief clients and our in-house creative team on the ad copy and visuals your campaigns need.
- Report weekly and monthly on channel KPIs. Surface what matters and what needs to improve, using our AI-assisted reporting workflows and attribution platforms (e.g. Billy Grace, Triple Whale).
About you
- 4+ years managing Google Ads / SEA campaigns, agency- or brand-side.
- Hands-on with Shopping, Performance Max and feed management (Merchant Center, Channable).
- A strong analytical instinct, comfortable with GA4, A/B testing and metrics-driven decisions.
- A genuine feel for premium fashion and lifestyle brands, and why aesthetics and reputation matter.
- Proactive and detail-oriented, energised by juggling multiple clients and projects.
- Excellent written and verbal English (mandatory); Dutch fluency a big plus.
Nice to have: team-lead experience, Display (DV360/CM360), paid social (Meta, TikTok, Pinterest), and curiosity about AI-assisted marketing workflows.
Your growth path
This role is a milestone for a serious career in digital marketing. You'll be a client lead working alongside specialists in paid social, content, CRO, development and email, you'll build a full picture of how growth works end to end. If you want to become the go-to Google Ads person for the best lifestyle brands in the Netherlands, this is the seat.
How to apply
Apply here with your CV and a short note on why this role fits you. We reply to every application. The first step is a 30-minute call with a GoodKarma team manager.
This position is open to EU citizens or candidates with an existing work permit in or around Amsterdam. We can't provide sponsorship, visas or relocation.
Job Type: Full-time
Pay: €50.000,00 - €70.000,00 per year
Work Location: In person
