The L&D market is crowded with content, but real growth doesn’t come from shouting louder. It comes from smarter acquisition, sharper funnels, and relentless optimisation.
At Studytube we are done with “more of the same.” We want to build a predictable, efficient engine that brings the right L&D and HR professionals into our world — at the right time, with the right message, and at the right cost.
This role sits at the heart of that ambition. You will own paid acquisition and funnel performance across the Netherlands and the DACH region, turning experiments into systems and insights into scalable growth.
A high-performing paid engine. You take the lead on Google Ads and LinkedIn Ads. You optimise bidding strategies, segment audiences with precision, and run continuous creative tests that actually move the needle.
World-class website & landing page performance. From CRO experiments and A/B testing to technical optimisations — you own the full conversion journey and continuously push conversion rates up while bringing CAC down.
Reliable data & insights. Using GA4, Google Tag Manager and smart attribution models, you build dashboards people actually trust. You monitor CPC, CPL, CTR, conversion rates and everything in between, then turn those numbers into clear actions.
Cross-functional growth loops. You work closely with Product, Sales and Content teams to make acquisition more efficient, accelerate lead flow from MQL to SQL, and spot new opportunities where paid, SEO and CRO meet.
You experiment constantly (including with AI tools for analysis, testing and automation) and you share your learnings openly with the team.
In short: you make us advertise smarter, generate better leads, convert more effectively, and keep improving every single week.
You’ll be joining a driven, data-minded Demand Generation team that values ownership, speed of learning, and real impact over perfection. Expect close collaboration with Sales, Content, and Product — everyone is focused on the same goal: sustainable, high-quality growth.
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You own strategy and execution: from campaign setup to daily optimisation and long-term scaling.
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You turn data into decisions and experiments into repeatable playbooks.
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You spot opportunities others miss at the intersection of paid, organic and on-site experience.
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You stay commercially sharp: every euro spent must contribute to pipeline and revenue.
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You measure, learn, and raise the bar — then do it all over again.
You are a data-driven marketer who gets energised by experimentation, optimisation, and finding new growth levers. You combine strong analytical thinking with a hands-on mentality and you thrive when collaborating with different teams.
Specifically, you:
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Have 3–6 years of experience in growth marketing, performance marketing or paid media (B2B/SaaS experience is a big plus).
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Have strong hands-on experience with Google Ads and LinkedIn Ads for B2B lead generation.
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Are comfortable with marketing analytics & tracking (GA4, Google Tag Manager, conversion tracking and attribution).
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Have experience with CRO, A/B testing and website optimisation.
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Understand B2B marketing funnels (MQL SQL) and how demand generation really works.
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Love experimenting with AI tools to make marketing smarter and more efficient.
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Speak fluent English (C1-level), are proactive, and enjoy working in a cross-functional environment.
We don’t expect you to tick every single box — if you’re strong in most areas and eager to grow in the rest, we’d love to hear from you.
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€50,000 - €65,000 per year (including holiday allowance)
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Flexible working hours and hybrid working (3 days in the office, 2 at home)
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25 vacation days + an extra day off on your birthday
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3% pension contribution paid by Studytube
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€1,000 annual L&D budget (50% of which can be used for wellbeing or home-office setup)
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Unlimited access to our own Studytube Academy + regular in-company training
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A beautiful office in Amsterdam’s Houthavens with a view over the IJ, fully catered lunch, gym, quarterly team outings and an annual company party
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MacBook Air + phone allowance
Studytube makes professional development as accessible, easy, enjoyable and successful as possible. We provide an all-in-one learning platform that inspires employees to grow and continuously develop their skills.
More than 300 organisations — including bol.com, a.s.r., CZ, Manpower, VolkerWessels and Ajax — already use Studytube to develop their people. Together with 200+ diverse and passionate colleagues, we are building Europe’s number one platform for professional development.
Ready to make an impact?
If this sounds like the perfect next step for you, apply now or send any questions to [email protected]. We look forward to meeting you!
