Your role
Strategic Planning & Execution
- Lead and coordinate complex regional marketing initiatives, ensuring alignment with EMEA and global strategies.
- Provide strategic insights and recommendations to the Field Marketing Director and EMEA COE on campaigns, events, and ABM priorities based on regional/local market intelligence.
- Support quarterly and annual planning cycles with data-driven insights, tactical recommendations, and budget inputs.
- Optimize field marketing programs for lead generation, opportunity creation, and revenue impact.
Event & Campaign Leadership
- Manage the end-to-end execution of regional events, including planning, logistics, on-site execution, and post-event reporting.
- Collaborate with internal teams, external vendors, and agencies to ensure events and campaigns meet quality, messaging, and branding standards.
- Oversee post-event and campaign performance reporting, providing actionable insights to improve ROI and future initiatives.
- Serve as a senior point of contact for campaign and content execution, ensuring localization, relevance, and alignment with strategic objectives.
Account-Based Marketing & Customer Engagement
- Partner with sales and the Growth Marketing COE to identify target accounts for ABM initiatives and high-impact opportunities.
- Provide strategic guidance and support for the development of customer case studies, testimonials, and success stories to enhance engagement and credibility.
- Leverage MarTech tools, CRM data, and digital insights to inform ABM strategies and optimize campaigns.
Stakeholder Management & Collaboration
- Act as a trusted advisor to sales leadership and the Field Marketing Director on regional marketing initiatives.
- Collaborate with Field Marketing Specialists to ensure effective execution, provide guidance, and share best practices.
- Maintain strong relationships with cross-functional teams and regional COEs to ensure consistency and alignment of marketing programs.
Data & Reporting
- Track, monitor, and report on regional marketing performance against KPIs, including lead generation, pipeline acceleration, and ROI.
- Provide insights and recommendations to optimize marketing programs and inform future strategic decisions.
